Research on Strategies for Chinese-English Translation of Company Profiles
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Abstract
As global economic integration deepens, numerous Chinese enterprises have expanded internationally. In this context, company profiles, serving as corporate ambassadors, assume a pivotal role in international business interactions. However, current research reveals that language barriers, cultural disparities, and other factors significantly impact translation quality. Most existing English translations of Chinese company profiles exhibit inconsistent quality and numerous deficiencies. This study investigates the challenges in translating Chinese company profiles into English through a systematic analysis and comparison of diverse profile types. This research seeks to enhance translation quality and support Chinese enterprises' global market expansion by identifying translation shortcomings and proposing targeted solutions. Effective translations of company profiles must accurately convey industry-specific terminology, mitigate potential misunderstandings stemming from cultural differences between the West and China, and be tailored to diverse target audiences.
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