Business Model Design Using a Sustainable Business Model Approach to Support Petshop Business Model Development Strategies (Case Study Galaxy Petshop Bukittinggi)
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Galaxy Petshop is a business that sells pet-related products and services. In the current conditions, where the culture of raising animals is growing, there are many competitors in the pet shop sector, which means business actors must be more creative in developing strategies to run their businesses. Apart from that, many business actors do not yet realize the importance of business sustainability in the future (Sustainable Business). This research aims to (1) determine the description of the Galaxy Petshop MSME business model in creating a sustainable business. (2) Knowing the position of Galaxy Petshop MSMEs in comparison to similar companies. (3) formulate strategies and find out the results of recommendations for alternative strategies for proposing sustainable business models. The research results show that 1) Determining the Galaxy Petshop MSME business model using the Sustainable Business Model approach is described based on 9 elements. 2) Based on the results of the SWOT analysis, the IFAS and EFAS values show the position of Galaxy Petshop MSMEs in quadrant I, which, under these conditions, shows a growth position. 3) Knowing the strategic value of each block in the Sustainable Business Model elements of Galaxy Petshop MSMEs. This research concludes that a new business model development strategy is needed to improve and develop Galaxy Pethsop Bukittinggi
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