Business Opportunities for Q-Commerce of Pomegranates and other Fresh Fruits in Maharashtra
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Abstract
Quick Commerce (Q-commerce) represents the next stage in the evolution of retail, emphasizing hyperlocal delivery powered by digital platforms and optimized supply chains. Maharashtra, a prominent agricultural state in India, is renowned for its fresh fruit production, particularly pomegranates. This paper explores the potential of Q-commerce in Maharashtra, focusing on challenges, opportunities, and innovative strategies. Case studies from leading Q-commerce platforms provide insights into successful models. The study concludes with recommendations for building a robust ecosystem by leveraging digital tools, farmer networks, and logistical advancements to transform Maharashtra’s agricultural marketing landscape.
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