Cell Phone Usages Promoting Economic Development Among the Retail Shop Owners of Marketing in Tenkasi District of Tamil Nadu
Article Sidebar
Main Article Content
Abstract
How the adverse conditions prevailing during Covid-19 change through cell phone usages promote economic development. The study was conducted in Alangulam Town Panchayat of Tenkasi District of Tamil Nadu. It was purely an empirical study. Purposive sample methods were adopted and interview scheduled tools were administered. 100 samples were taken in four types of traders, encompassing 25, Grocery shops owners, 25, Vegetable shops owners, 25, Fruits and juice stall owners and 25, Bakery with tea shops owners. The major objectives of the study include, i. To study in what way small retailers are benefited in using the cell phone. ii. To identify what type of apps economically helpful to money transaction for selling and purchasing the goods. ii. To analyze how whats app promoting economic development to the retail shop owners. Of the total three-fourth (75%) of retail shop owners have been using the Android iPhone. Further, four-fifth (80%) of the retail shop owners have been transacting the money through Paytm and Google pay. Whereas two-fourth (50%) of the retail shop owners have been operating WhatsApp groups and knowing the day-to-day market rates and purchasing order of goods. Among those one-fifth (20%) of the retail shop owners have lost their money through online. After covid-19 lockdown period, 20% of the owners have extended and modified their shops, besides 60% of the owners pay ready cash and purchase the goods. 20% owners have the savings in Banks.
Downloads
Article Details
How to Cite
References
Aker, J., and I. Mbiti. (2010).” Mobile Phones and Economic Development in Africa.” Journal of Economic Perspectives”24(3):207-232. https://doi.org/10.1257/jep.24.3.207
Aker. (2010).” Information from Markets Near and Far: Mobile Phones and Agricultural Markets in Niger”. American Economic Journal: Applied Economics 2(3):46-59. https://doi.org/10.1257/app.2.3.46
Bellman,E.2009. “Rural India Snaps Up Mobile Phones: Demand Among Poor Formers Keeps an Industry Growing as Other Sectors of the economy are Jolted”..Wall Street Journal.September.2009.
Barro, R.(1991).”Economic Growth in a Cross Section of Countries.” Quietly Journal of Economics,”106,(2):407-443. https://doi.org/10.2307/2937943
5. Economist, The.(2009).”Mobile Marvels : A Special Report on Telecoms in Emerging Markets,” The Econmist,122(8650):3-9.
Jensen, R. (2007).” The Digital Provide : Information (Technology), Market Performance and Welfare in the in the South Indian Fisheries Sector”. Quarterly Journal of Economics,122(3): 879-924. https://doi.org/10.1162/qjec.122.3.879
Klonner, S. and Nolen,(2008). “Does ICT Benefit the Poor? Evidence from South Africa” http:// privatewww.essex.ac.uk/-pinolen/ Klonner NolenCellphones SouthAfrica.pdf.
Sanghita Roy and Indrajit (2014)” Determinants of Consumer’s Acceptance of Electronic Payment System in Indian Banking Sector-A Study,” International Journal of Scientific & Engineering Research, Vol.5, Issue.1
Waverman, L., M, Meschi, and M. Fuss.2005. “The Impact of telecoms on Economic Growth in Developing Countries.” Vodafone Policy Paper,3:10-23.
10.World Bank. (2010). World Development Indicators, Washington, D.C., World Bank.
Sivasubramanian,K., Rajendran, G.” Evaluating the Impact of Digital Transformation on Economic Conditions of Unorganized Small and Petty Traders in Bangalore” International Journals of Economics, (IJECR)Vol.10,I,Jun,2020,53-60.
Suma Vally, Hema Diva (2018), A Study on Digital Payments in India with Perspective of Consumers Adoption, International Journal of Pure and Applied Mathematics, Vol.118,No.28.
Safiullin, M. R., & Akhmetshin, E. M. (2019). Digital Transformation of a University as a Factor of Ensuring Its Competitiveness. In International Journal of Engineering and Advanced Technology (Vol. 9, Issue 1, pp. 7387–7390). https://doi.org/10.35940/ijeat.a3097.109119
Avdeev, Y. M., Gumerova, L. Z., Vankovich, I. M., Dymchenko, O. V., Smolentsev, V. M., & Petrova, L. I. (2019). Security of Digital Transformation of the Financial Market. In International Journal of Innovative Technology and Exploring Engineering (Vol. 2, Issue 9, pp. 3572–3577). https://doi.org/10.35940/ijitee.b7908.129219
Thadepalli, S., & Choudhary, Mr. U. (2024). Synergy of Real and Digital Worlds - Promising Insights for the Future Generations of Fashion. In International Journal of Recent Technology and Engineering (IJRTE) (Vol. 13, Issue 1, pp. 22–26). https://doi.org/10.35940/ijrte.a8054.13010524
S, A. K., Wadhwa, A., & Gramle, Dr. A. (2021). Health Care Professionals in the Digital Landscape in India. In International Journal of Management and Humanities (Vol. 5, Issue 7, pp. 30–36). https://doi.org/10.35940/ijmh.g1258.035721
Salot, R. (2024). Factors Impacting Purchase Intention of Indian Consumers Towards Spiritual Products. In Indian Journal of Economics and Finance (Vol. 4, Issue 1, pp. 11–19). https://doi.org/10.54105/ijef.a2563.04010524