Study of Consumer Buying Behavior towards Bicycle under EPS and LPS

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Dr. Jay Prakash Verma
Rutik Ravindra Sakharkar

Abstract

The buying behaviour towards the bicycle is studied by the theoretical knowledge of EPS and LPS. The basics of consumer behaviour is analyses statistically to gather different influential factors. The Sequence of EBM model is also used to understand the theory for forwarding the study to the statistical mode. The historical background of the bicycle and product differentiation are structured to findout the result. The SPSS is used to study the correlation and Chi-square of difference variables. Chi-square test we conclude that there is significant relationship between the purchase of bicycle and the income level of the customers. Chi-square test we conclude that there is significant relationship between the purchase of bicycle and the Gender of the customers. There is more significant influence of the consumer behaviour in his purchase decision, where out of 10 variables, 7 variables are found significant towards the theory.

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[1]
Dr. Jay Prakash Verma and Rutik Ravindra Sakharkar , Trans., “Study of Consumer Buying Behavior towards Bicycle under EPS and LPS”, IJMH, vol. 10, no. 6, pp. 25–35, Mar. 2024, doi: 10.35940/ijmh.E1680.10060224.
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How to Cite

[1]
Dr. Jay Prakash Verma and Rutik Ravindra Sakharkar , Trans., “Study of Consumer Buying Behavior towards Bicycle under EPS and LPS”, IJMH, vol. 10, no. 6, pp. 25–35, Mar. 2024, doi: 10.35940/ijmh.E1680.10060224.
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References

www.herocycles.com

www.atlascycles.co.in

www.avoncycles.com

www.bsahercules.com

www.la-sovereign.com

http://bsaladybird.in

www.firefoxbikes.com

www.tiindia.com

www.machcity.com

https://www.indianmotorcycle.in/roadmaster/

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