Transforming Organizational Development with AI: Navigating Change and Innovation for Success

Main Article Content

Lalithendra Chowdari Mandava

Abstract

Effective change management emerges as a deciding element for an organization's survival and success in the changing terrain of today's fiercely competitive business climate. The variety of change management theories and approaches that are currently available, however, paints a complicated picture that is plagued by inconsistencies, a lack of strong empirical support, and unproven assumptions about contemporary organizational dynamics. This essay seeks to set the basis for a fresh paradigm for effective change administration by critically analyzing popular change management ideas. The gap between theory and practice is addressed in the paper, which concludes with suggestions for more research. In parallel, artificial intelligence (AI) has made incredible progress, giving rise to computers that mimic human autonomy and cognition. Industry-wide excitement has been sparked by the enthusiasm among academics, executives, and the general public, which has resulted in significant investments in utilizing AI's potential through creative business models. However, the lack of thorough academic guidance forces managers to struggle with AI integration issues, increasing the risk of project failure. An in-depth analysis of AI's complexities and its function as a spark for revolutionary business model innovation is provided in this article. A thorough literature assessment, which involves sifting through a sizable library of published works, combines up-to-date information on how AI is affecting the development of new business models. The findings come together to form a roadmap for seamless AI integration that includes four steps: understanding the fundamentals of AI and the skills needed for digital transformation, understanding current business models and their innovation potential, nurturing key proficiencies for AI assimilation, and gaining organizational acceptance while developing internal competencies. This article combines the fields of organizational change management and AI-driven business model innovation with ease, providing a thorough explanation to assist businesses in undergoing a successful transformation and innovation. These disciplines' confluence offers a practical vantage point for successfully adapting to, thriving in, and profiting within a dynamic business environment. Artificial intelligence (AI), a massively disruptive force that is altering international businesses, is at the vanguard of this revolution. The ability of AI to make decisions automatically, based on data analysis and observation, opens up hitherto untapped possibilities for value creation and competitive dominance, with broad consequences spanning several industries. With its quick scaling, ongoing improvement, and self-learning capabilities, this evolutionary invention functions as an agile capital-labor hybrid. Significantly, AI's architecture serves as the cornerstone for data-driven decision support by deftly sifting through large and complicated datasets to extract insights. Thus, the symbiotic marriage of organizational change management and AI-driven business model innovation gives a thorough narrative, directing businesses towards not just surviving, but thriving in an ever-evolving business environment. It is underlined how business models (BMs) interact with technology to affect how well business’s function, underlining the need of taking BMs into account while using AI. Business model innovation (BMI) that AI unlocks may improve goods, streamline processes, and save costs. However, there is a void between technological improvements and their operationalization via BMs. Successful AI integration depends on a well-structured BM, which promotes agility and makes the most of technological resources. BMI is accelerated by AI, which reshapes sectors via innovation. Although interest in AI is high, strategic, cultural, and technological constraints sometimes prevent large investments from producing positive economic results. To fully utilize AI's capabilities, structured BMs are required. Despite an increase in research, there is still little cohesive information about the business uses of AI. In an effort to close this gap, we examine implementation-related AI problems. Analyzing AI-driven BM transformation and risk management is aided by a study on BMI and digital transformation at the same time. The purpose of this study is to further our understanding of AI-driven business model innovation and to provide a useful framework to help practitioners navigate the potential and difficulties of AI implementation. The suggested roadmap aims to identify current knowledge gaps and future research initiatives.

Downloads

Download data is not yet available.

Article Details

How to Cite
[1]
Lalithendra Chowdari Mandava , Tran., “Transforming Organizational Development with AI: Navigating Change and Innovation for Success”, IJEAT, vol. 13, no. 1, pp. 13–28, Nov. 2023, doi: 10.35940/ijeat.A4282.1013123.
Section
Articles
Author Biography

Lalithendra Chowdari Mandava, Department of Human Resource Development , The University of Texas at Tyler, Tyler, TX, USA.

Lalithendra Chowdari Mandava, A dedicated scholar currently pursuing a Ph.D. in Human Resource Development (HRD) with a specialization in Organizational Development and Change Management at The University of Texas at Tyler, located in Tyler, Texas, USA. With a profound passion for understanding and driving transformative change within organizations, Lalithendra's academic journey exemplifies a commitment to unravelling the intricacies of effective leadership, adaptability, and sustainable growth. Through rigorous research and a global perspective, he aims to contribute significantly to the field of HRD and foster positive organizational evolution in an ever-evolving business landscape.

How to Cite

[1]
Lalithendra Chowdari Mandava , Tran., “Transforming Organizational Development with AI: Navigating Change and Innovation for Success”, IJEAT, vol. 13, no. 1, pp. 13–28, Nov. 2023, doi: 10.35940/ijeat.A4282.1013123.
Share |

References

Adner, R., Puranam, P., & Zhu, F. (2019). What is different about digital strategy? From quantitative to qualitative change. Strategy Science, 4(4), 253-261. https://doi.org/10.1287/stsc.2019.0099

Ahmad, T., Zhang, D., Huang, C., Zhang, H., Dai, N., Song, Y., & Chen, H. (2021). Artificial intelligence in sustainable energy industry: Status Quo, challenges and opportunities. Journal of Cleaner Production, 289, 125834. https://doi.org/10.1016/j.jclepro.2021.125834

Akpan, I. J., Soopramanien, D., & Kwak, D. H. (2021). Cutting-edge technologies for small business and innovation in the era of COVID-19 global health pandemic. Journal of Small Business & Entrepreneurship, 33(6), 607-617. https://doi.org/10.1080/08276331.2020.1799294

Akter, S., Michael, K., Uddin, M. R., McCarthy, G., & Rahman, M. (2022). Transforming business using digital innovations: The application of AI, blockchain, cloud and data analytics. Annals of Operations Research, 1-33. https://doi.org/10.1007/s10479-020-03620-w

Allal-Chérif, O., Simón-Moya, V., & Ballester, A. C. C. (2021). Intelligent purchasing: How artificial intelligence can redefine the purchasing function. Journal of Business Research, 124, 69-76. https://doi.org/10.1016/j.jbusres.2020.11.050

Ansari, M. F., Dash, B., Sharma, P., & Yathiraju, N. (2022). The Impact and Limitations of Artificial Intelligence in Cybersecurity: A Literature Review. International Journal of Advanced Research in Computer and Communication Engineering. https://doi.org/10.17148/IJARCCE.2022.11912

Bag, S., Gupta, S., Kumar, A., & Sivarajah, U. (2021). An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance. Industrial marketing management, 92, 178-189. https://doi.org/10.1016/j.indmarman.2020.12.001

Bag, S., Pretorius, J. H. C., Gupta, S., & Dwivedi, Y. K. (2021). Role of institutional pressures and resources in the adoption of big data analytics powered artificial intelligence, sustainable manufacturing practices and circular economy capabilities. Technological Forecasting and Social Change, 163, 120420. https://doi.org/10.1016/j.techfore.2020.120420

Beerbaum, D. O. (2022). Artificial intelligence ethics taxonomy-robotic process automation (RPA) as business case. Available at SSRN 4165048. https://doi.org/10.2139/ssrn.4165048

Benzidia, S., Makaoui, N., & Bentahar, O. (2021). The impact of big data analytics and artificial intelligence on green supply chain process integration and hospital environmental performance. Technological forecasting and social change, 165, 120557. https://doi.org/10.1016/j.techfore.2020.120557

Betz, U. A., Betz, F., Kim, R., Monks, B., & Phillips, F. (2019). Surveying the future of science, technology and business–A 35 year perspective. Technological Forecasting and Social Change, 144, 137-147. https://doi.org/10.1016/j.techfore.2019.04.005

Bharadiya, J. P. (2022). Driving Business Growth with Artificial Intelligence and Business Intelligence. INTERNATIONAL JOURNAL OF COMPUTER SCIENCE AND TECHNOLOGY, 6(4), 28-44.

Bhavsar, K., Shah, V., & Gopalan, S. (2019). Business Process Reengineering: A Scope of Automation in Software Project Management Using Artificial Intelligence. International Journal of Engineering and Advanced Technology (IJEAT), 9(2), 3589-3595. https://doi.org/10.35940/ijeat.B2640.129219

Cam, A., Chui, M., & Hall, B. (2019). Global AI Survey: AI proves its worth, but few scale impact.

Chakraborti, T., Agarwal, S., Khazaeni, Y., Rizk, Y., & Isahagian, V. (2020). D3BA: a tool for optimizing business processes using non-deterministic planning. In Business Process Management Workshops: BPM 2020 International Workshops, Seville, Spain, September 13–18, 2020, Revised Selected Papers 18 (pp. 181-193). Springer International Publishing. https://doi.org/10.1007/978-3-030-66498-5_14

Chatterjee, S., Rana, N. P., Dwivedi, Y. K., & Baabdullah, A. M. (2021). Understanding AI adoption in manufacturing and production firms using an integrated TAM-TOE model. Technological Forecasting and Social Change, 170, 120880. https://doi.org/10.1016/j.techfore.2021.120880

Correani, A., De Massis, A., Frattini, F., Petruzzelli, A. M., & Natalicchio, A. (2020). Implementing a digital strategy: Learning from the experience of three digital transformation projects. California Management Review, 62(4), 37-56. https://doi.org/10.1177/0008125620934864

Dauvergne, P. (2020). AI in the Wild: Sustainability in the Age of Artificial Intelligence. MIT Press. https://doi.org/10.7551/mitpress/12350.001.0001

De Bruyn, A., Viswanathan, V., Beh, Y. S., Brock, J. K. U., & Von Wangenheim, F. (2020). Artificial intelligence and marketing: Pitfalls and opportunities. Journal of Interactive Marketing, 51(1), 91-105. https://doi.org/10.1016/j.intmar.2020.04.007

Delanoy, N., & Kasztelnik, K. (2020). Business Open Big Data Analytics to Support Innovative Leadership Decision in Canada. https://doi.org/10.21272/bel.4(2).56-74.2020

Dhamija, P., & Bag, S. (2020). Role of artificial intelligence in operations environment: a review and bibliometric analysis. The TQM Journal, 32(4), 869-896. https://doi.org/10.1108/TQM-10-2019-0243

Di Vaio, A., Boccia, F., Landriani, L., & Palladino, R. (2020). Artificial intelligence in the agri-food system: Rethinking sustainable business models in the COVID-19 scenario. Sustainability, 12(12), 4851. https://doi.org/10.3390/su12124851

Dora, M., Kumar, A., Mangla, S. K., Pant, A., & Kamal, M. M. (2022). Critical success factors influencing artificial intelligence adoption in food supply chains. International Journal of Production Research, 60(14), 4621-4640. https://doi.org/10.1080/00207543.2021.1959665

Duan, Y., Edwards, J. S., & Dwivedi, Y. K. (2019). Artificial intelligence for decision making in the era of Big Data–evolution, challenges and research agenda. International journal of information management, 48, 63-71. https://doi.org/10.1016/j.ijinfomgt.2019.01.021

Dubey, R., Gunasekaran, A., Childe, S. J., Bryde, D. J., Giannakis, M., Foropon, C., ... & Hazen, B. T. (2020). Big data analytics and artificial intelligence pathway to operational performance under the effects of entrepreneurial orientation and environmental dynamism: A study of manufacturing organisations. International journal of production economics, 226, 107599. https://doi.org/10.1016/j.ijpe.2019.107599

Dwivedi, Y. K., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., ... & Williams, M. D. (2021). Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management, 57, 101994. https://doi.org/10.1016/j.ijinfomgt.2019.08.002

Fountaine, T., McCarthy, B., & Saleh, T. (2019). Building the AI-powered organization. Harvard Business Review, 97(4), 62-73.

Garbuio, M., & Lin, N. (2019). Artificial intelligence as a growth engine for health care startups: Emerging business models. California Management Review, 61(2), 59-83. https://doi.org/10.1177/0008125618811931

Gebauer, H., Arzt, A., Kohtamäki, M., Lamprecht, C., Parida, V., Witell, L., & Wortmann, F. (2020). How to convert digital offerings into revenue enhancement–Conceptualizing business model dynamics through explorative case studies. Industrial Marketing Management, 91, 429-441. https://doi.org/10.1016/j.indmarman.2020.10.006

Gill, S. S., Xu, M., Ottaviani, C., Patros, P., Bahsoon, R., Shaghaghi, A., ... & Uhlig, S. (2022). AI for next generation computing: Emerging trends and future directions. Internet of Things, 19, 100514. https://doi.org/10.1016/j.iot.2022.100514

Grab, B., Olaru, M., & Gavril, R. M. (2019). The impact of digital transformation on strategic business management. Ecoforum Journal, 8(1).

Hanelt, A., Bohnsack, R., Marz, D., & Antunes Marante, C. (2021). A systematic review of the literature on digital transformation: Insights and implications for strategy and organizational change. Journal of Management Studies, 58(5), 1159-1197. https://doi.org/10.1111/joms.12639

Huynh, T. L. D., Hille, E., & Nasir, M. A. (2020). Diversification in the age of the 4th industrial revolution: The role of artificial intelligence, green bonds and cryptocurrencies. Technological Forecasting and Social Change, 159, 120188. https://doi.org/10.1016/j.techfore.2020.120188

Johnson, K. B., Wei, W. Q., Weeraratne, D., Frisse, M. E., Misulis, K., Rhee, K., ... & Snowdon, J. L. (2021). Precision medicine, AI, and the future of personalized health care. Clinical and translational science, 14(1), 86-93. https://doi.org/10.1111/cts.12884

Kaplan, A., & Haenlein, M. (2020). Rulers of the world, unite! The challenges and opportunities of artificial intelligence. Business Horizons, 63(1), 37-50. https://doi.org/10.1016/j.bushor.2019.09.003

Kumar, V., Rajan, B., Venkatesan, R., & Lecinski, J. (2019). Understanding the role of artificial intelligence in personalized engagement marketing. California Management Review, 61(4), 135-155. https://doi.org/10.1177/0008125619859317

Küpper, D., Knizek, C., Ryeson, D., & Noecker, J. (2019). Quality 4.0 takes more than technology. Boston Consulting Group (BCG), 1-14.

Lanzolla, G., Lorenz, A., Miron-Spektor, E., Schilling, M., Solinas, G., & Tucci, C. L. (2020). Digital transformation: What is new if anything? Emerging patterns and management research. Academy of Management Discoveries, 6(3), 341-350.

Lee, J., Suh, T., Roy, D., & Baucus, M. (2019). Emerging technology and business model innovation: the case of artificial intelligence. Journal of Open Innovation: Technology, Market, and Complexity, 5(3), 44. https://doi.org/10.3390/joitmc5030044

Medeiros, M. M. D., Hoppen, N., & Maçada, A. C. G. (2020). Data science for business: Benefits, challenges and opportunities. The Bottom Line, 33(2), 149-163. https://doi.org/10.1108/BL-12-2019-0132

Melnychenko, O. (2020). Is artificial intelligence ready to assess an enterprise’s financial security?. Journal of Risk and Financial Management, 13(9), 191. https://doi.org/10.3390/jrfm13090191

Metcalf, L., Askay, D. A., & Rosenberg, L. B. (2019). Keeping humans in the loop: pooling knowledge through artificial swarm intelligence to improve business decision making. California management review, 61(4), 84-109. https://doi.org/10.1177/0008125619862256

Misra, N. N., Dixit, Y., Al-Mallahi, A., Bhullar, M. S., Upadhyay, R., & Martynenko, A. (2020). IoT, big data, and artificial intelligence in agriculture and food industry. IEEE Internet of things Journal, 9(9), 6305-6324. https://doi.org/10.1109/JIOT.2020.2998584

Munoko, I., Brown-Liburd, H. L., & Vasarhelyi, M. (2020). The ethical implications of using artificial intelligence in auditing. Journal of Business Ethics, 167, 209-234. https://doi.org/10.1007/s10551-019-04407-1

Obschonka, M., & Audretsch, D. B. (2020). Artificial intelligence and big data in entrepreneurship: a new era has begun. Small Business Economics, 55, 529-539. https://doi.org/10.1007/s11187-019-00202-4

Pandian, D. A. P. (2019). Artificial intelligence application in smart warehousing environment for automated logistics. Journal of Artificial Intelligence and Capsule Networks, 1(2), 63-72. https://doi.org/10.36548/jaicn.2019.2.002

Pasmore, W., Winby, S., Mohrman, S. A., & Vanasse, R. (2019). Reflections: sociotechnical systems design and organization change. Journal of Change Management, 19(2), 67-85. https://doi.org/10.1080/14697017.2018.1553761

Raisch, S., & Krakowski, S. (2021). Artificial intelligence and management: The automation–augmentation paradox. Academy of management review, 46(1), 192-210. https://doi.org/10.5465/amr.2018.0072

Ribeiro, J., Lima, R., Eckhardt, T., & Paiva, S. (2021). Robotic process automation and artificial intelligence in industry 4.0–a literature review. Procedia Computer Science, 181, 51-58. https://doi.org/10.1016/j.procs.2021.01.104

Roselli, D., Matthews, J., & Talagala, N. (2019, May). Managing bias in AI. In Companion Proceedings of The 2019 World Wide Web Conference (pp. 539-544). https://doi.org/10.1145/3308560.3317590

Schneider, J., Abraham, R., Meske, C., & Vom Brocke, J. (2023). Artificial intelligence governance for businesses. Information Systems Management, 40(3), 229-249. https://doi.org/10.1080/10580530.2022.2085825

Shneiderman, B. (2020). Human-centered artificial intelligence: Three fresh ideas. AIS Transactions on Human-Computer Interaction, 12(3), 109-124. https://doi.org/10.17705/1thci.00131

Shrestha, Y. R., Ben-Menahem, S. M., & Von Krogh, G. (2019). Organizational decision-making structures in the age of artificial intelligence. California management review, 61(4), 66-83. https://doi.org/10.1177/0008125619862257

Tiron-Tudor, A., Deliu, D., Farcane, N., & Dontu, A. (2021). Managing change with and through blockchain in accountancy organizations: A systematic literature review. Journal of Organizational Change Management, 34(2), 477-506. https://doi.org/10.1108/JOCM-10-2020-0302

Trad, A. (2021). The business transformation enterprise architecture framework for innovation: The role of artificial intelligence in the global business education (RAIGBE). The Business & Management Review, 12(1), 82-97. https://doi.org/10.24052/BMR/V12NU01/ART-08

Verganti, R., Vendraminelli, L., & Iansiti, M. (2020). Innovation and design in the age of artificial intelligence. Journal of Product Innovation Management, 37(3), 212-227. https://doi.org/10.1111/jpim.12523

Vlačić, B., Corbo, L., e Silva, S. C., & Dabić, M. (2021). The evolving role of artificial intelligence in marketing: A review and research agenda. Journal of Business Research, 128, 187-203. https://doi.org/10.1016/j.jbusres.2021.01.055

Wamba-Taguimdje, S. L., Fosso Wamba, S., Kala Kamdjoug, J. R., & Tchatchouang Wanko, C. E. (2020). Influence of artificial intelligence (AI) on firm performance: the business value of AI-based transformation projects. Business Process Management Journal, 26(7), 1893-1924. https://doi.org/10.1108/BPMJ-10-2019-0411

Yigitcanlar, T., & Cugurullo, F. (2020). The sustainability of artificial intelligence: An urbanistic viewpoint from the lens of smart and sustainable cities. Sustainability, 12(20), 8548. https://doi.org/10.3390/su12208548

Most read articles by the same author(s)

1 2 3 4 5 6 7 > >>