Dr. Pritha Chaturvedi , trans. “Personalization in Banking: The Key to Customer Retention”. International Journal of Management and Humanities (IJMH) 11, no. 8 (April 30, 2025): 14–17. Accessed May 2, 2025. https://journals.blueeyesintelligence.org/index.php/ijmh/article/view/744.