The Specialized Institutional Media and its Functional Role in Shaping the Mental Image of the Institutional Audience. International Journal of Management and Humanities (IJMH), [S. l.], v. 10, n. 8, p. 9–16, 2024. DOI: 10.35940/ijmh.H1698.10080424. Disponível em: https://journals.blueeyesintelligence.org/index.php/ijmh/article/view/343.. Acesso em: 5 oct. 2024.