Consumer Segmentation Based on Perceptions of Generative AI-Assisted Sustainable Product Recommendations: A K-Means Cluster Analysis. International Journal of Management and Humanities (IJMH), [S. l.], v. 13, n. 1, p. 1–9, 2026. DOI: 10.35940/ijmh.A1902.13010926. Disponível em: https://journals.blueeyesintelligence.org/index.php/ijmh/article/view/1159.. Acesso em: 2 oct. 2026.