Learning Theories as Strategic Branding Resources: A Conceptual Framework for Market Positioning of Higher Education Institutions. International Journal of Management and Humanities (IJMH), [S. l.], v. 12, n. 8, p. 7–15, 2026. DOI: 10.35940/ijmh.I1872.12080426. Disponível em: https://journals.blueeyesintelligence.org/index.php/ijmh/article/view/1059.. Acesso em: 30 apr. 2026.