Brand Image and Customer Buying Behavior: A Review Based Exploration in the Indian Context. International Journal of Management and Humanities (IJMH), [S. l.], v. 11, n. 12, p. 12–20, 2025. DOI: 10.35940/ijmh.K1830.11120825. Disponível em: https://journals.blueeyesintelligence.org/index.php/ijmh/article/view/868.. Acesso em: 5 sep. 2025.