Niche Focused Marketing in India: Challenges and Opportunities. International Journal of Management and Humanities (IJMH), [S. l.], v. 11, n. 11, p. 15–23, 2025. DOI: 10.35940/ijmh.G1797.11110725. Disponível em: https://journals.blueeyesintelligence.org/index.php/ijmh/article/view/820.. Acesso em: 2 aug. 2025.