AI in Action: Understanding Consumer Response in Cross-Channel Marketing. International Journal of Management and Humanities (IJMH), [S. l.], v. 11, n. 11, p. 6–14, 2025. DOI: 10.35940/ijmh.I1820.11110725. Disponível em: https://journals.blueeyesintelligence.org/index.php/ijmh/article/view/819.. Acesso em: 2 aug. 2025.