Personalization in Banking: The Key to Customer Retention. International Journal of Management and Humanities (IJMH), [S. l.], v. 11, n. 8, p. 14–17, 2025. DOI: 10.35940/ijmh.G1793.11080425. Disponível em: https://journals.blueeyesintelligence.org/index.php/ijmh/article/view/744.. Acesso em: 2 may. 2025.