Dr. C.K. Kotravel Bharathi, and K. Elakkiyan , trans. “Decoding Consumer Sentiment through Machine Learning: Analysing Social Media Trends and Behaviours”. International Journal of Innovative Technology and Exploring Engineering (IJITEE) 14, no. 7 (June 30, 2025): 25–29. Accessed July 6, 2025. https://journals.blueeyesintelligence.org/index.php/ijitee/article/view/804.